Batur: Generally, there’s a perception of luxurious goods. Actually, organic products are not luxury. They are not products for one group of people, either. When they become common, their prices will decrease, too. When we have a look at the customer profile of our markets, families with children take the lead. These families are generally between 30-40 and they just had children. They have had cancer in the family or they are gourmets. Also, they are from the group we call as intellectuals. As Wheat Association, we have never regarded these markets as a trading place. We did not embrace a model like that. Unless we share the philosophy of ecological life and culture or generalize it for everyone, we do not think that the sale of organic products will increase in Turkey. People may come to the market because it is the trend. They only come for a short time but that is their mentality.